Zillow Preferred (formerly Premier Agent)
#3 in Lead generation and follow-up · Score 3.55/5 (features 4, value 3, ease 4, reputation 3) · Updated 2026-10-15
Verdict: Zillow is replacing Premier Agent with Preferred in most markets: pay-at-close buyer leads. High volume, but fees are steep and terms are Zillow-controlled.
Best for: Agents preferring pay-at-close leads
Pricing: No upfront cost; success fee of 15–40% of gross commission after closing, varying by ZIP and price. Requires Follow Up Boss.
Pros
- No upfront spend
- Largest portal audience
Cons
- 15–40% referral fees
- Must meet Zillow performance and use Follow Up Boss
Visit Zillow Preferred (formerly Premier Agent)
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